What Do Children’s Book Consumers Want?
Publisher’s Weekly (1/31/2011) reports on a new study that looks at how kids and teens decide what they read and where they get those recommendations and books from. “Children’s books are not going anywhere. They’re going to be a very secure category in the marketplace,” said former Association of Booksellers for Children executive director Kristen McLean during a presentation at the ABA’s Winter Institute with Kelly Gallagher, v-p of publishers services at Bowker/PubTrack. Sponsored by Random House, Macmillan, Penguin, Scholastic, and Little, Brown, the survey, which is available from Bowker, examines consumer attitudes toward purchasing children’s books in three categories: adults buying for children agesRead More →