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Publisher’s Weekly (6/23/11) reports: On Friday Macy’s will launch a five-week campaign, called Be Book Smart, to raise money for Reading Is Fundamental. Between June 24 and July 31 Macy’s customers who give $3 to help provide a book for a child through Macy’s will get $10 off a purchase of $50 or more. Macy’s will donate the entire $3 to RIF. “Be Book Smart comes at a time when RIF truly needs the support of every Macy’s customers,” says RIF president and CEO Carol Rasco.   As a further incentive, RIF will host a Be Book Smart sweepstakeson Facebook. Each week one winner willRead More →

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A new film, based on a true story, opened in May 2011. For every view of this preview on YouTube, Capella University will donate $0.50 to the following organizations: Reading is Fundamental, South Sudan Institute, and Kakenya Center for Excellence. Watch as many times as you can, and share with family and friends – let’s get to 100,ooo views together!  (Contribution maximum is $50,000)Read More →

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From Publisher’s Weekly (June 9, 2011): Are Teen Novels Dark and Depraved — or Saving Lives? By Karen Springen It’s been an interesting week in the teen-lit world. On Saturday, the Wall Street Journal published a story that said modern YA novels were “rife with depravity” and “so dark that kidnapping and pederasty and incest and brutal beatings are now just part of the run of things.” The piece immediately set off an Internet frenzy. That night, 13 Little Blue Envelopesauthor Maureen Johnson started the #YAsaves hashtag with this tweet: “Did YA help you? Let the world know how! Tell your story with a #YAsavesRead More →

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From Publisher’s Weekly (May 23, 2011): James Patterson, the bestselling author on Earth, doesn’t want to talk about writing today. He wants to talk about reading. For a man with scores of blockbuster books under his belt (it might be north of 70, but even the author isn’t sure how many he’s written at this point), Patterson is now fascinated with a new challenge: hooking kids on books. And his latest effort, “Read, Kiddo, Read,” aims to do just that. “For most kids,” Patterson tells PW, “The best way to get them to read is to find books that are going to turn them on.Read More →

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Happy Birthday PBC! Six short (or sometimes long) years ago, Jade & Cori embarked on a new adventure – creating and growing our own business.  It’s been wonderful meeting so many fantastic, dedicated, and amazing educators, some of whom have become good friends. It makes us really proud to be able to support these great folks who spend their time and energy passing along the gift of reading and the possibilities that come from a good education to students all over the US.  We wouldn’t have come this far without the help of a hardworking team of people.  Thanks to each of you who’ve helped PBCRead More →

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Sally Lodge of Publisher’s Weekly reports: This week—quite fittingly on March 15—novelist Patrick Carman debuted “3:15,” an app for Android and iPhone that introduces nine spooky stories and involves listening to an audio introduction, reading a text story, and watching its conclusion on video—the three components represented in the app’s title. The title’s reference to 15 indicates the approximate number of minutes it will take kids to listen to, read, and watch each story.   The first episode, Buried Treasure, is currently available for download and the second, Reflecting Pool, will be released on March 29. The subsequent stories will become available at two-week intervals,Read More →