Reading in the Multimedia Age
Publisher’s Weekly (1/25/10) Reports: Driven by increased popularity of mobile and online media, overall media consumption by the 8–18-year-old demographic has exploded over the past five years, according to a study released last week by the Kaiser Family Foundation. The average daily media use by young people in that age group was seven hours and 38 minutes in 2009, up from six hours and 21 minutes in 2004. And while the only segment to decline in use was print, book reading has held its own against the onslaught of new media channels. On average, 8–18-year-olds spent 25 minutes per day reading books in 2009, upRead More →